Getting your brand established and on the up is tough, but nothing beats the thrill of seeing, and hearing people talking about it.
My approach to PR is simple: keep it short, snappy, and relevant.
Now more than ever, audiences are in control of what they see and hear, whether this is national and regional newspapers, consumer magazines, trade and business magazines and sites, social media platforms, broadcast and online media channels, you need to get this right from the get-go.
Writing press releases is an art, something I love to do. I write press releases that are intricate, in-depth, but get straight to the point – you don’t want to lose journalists in a labyrinth of words and statements.
A PR campaign takes time; growing a strong, beneficial relationship with the press and media doesn’t happen overnight. It takes someone passionate about your brand and product to identify and pitch your stories to the right outlet and get your stories about there; to have those conversations with the press that are so important, but often fall to the wayside.
MJB Communications 